Writing

Notes on search, GEO
and building with agents.

What I learn shipping SEO tools and AI agents — with the code, the numbers and the mistakes.

SEO

What AI Crawlers Actually See on Your Page (and Why I Built GEO Pro)

Most AI crawlers never run your JavaScript, product descriptions get cut at around 50 tokens, and ChatGPT runs searches you never see. Five things I learned about how AI search reads a page, and the free tool I built to check them.

SEO

How to See Google Rankings From Any City (UULE, Explained)

The same query can rank you second in one district and ninth in the next. Why local results change by city, why incognito and VPNs don't fix it, how Google's UULE parameter works, and the free extension I built with AI to do it in one click.